Pheo coffee

What’s brewin’, doc? 

Quick notes: 

  • Doctor with an ethical coffee side hustle

  • % of the proceeds help healthcare funding for less fortunate

  • Coffee-themed merch!

A coffee a day keeps the doctor away, right? Well, this one brings a doctor to someone who needs to be taken care of! Coffee is something most people just can’t live without, causing a lot of health concerns when it’s overdone. But what if we told you that there’s doctor-approved freshly roasted coffee out there that directly funds less fortunate people’s healthcare and brings awareness to a memorable moment or figure in medicinal history?  

Meet Pheo coffee. An online coffee company created by a doctor with an amazingly inspiring side hustle.

How do you like your coffee? 

Pheo coffee comes in five different styles – X, ​Butterfly, Dulci Vitrioli, Norepi, and ​Oath. Each caters to a specific flavor profile, offering a bold breakfast blend, a smooth medium roast, dark roast, bitter with chocolate smokey accents, and a sweeter, fruity aroma for those living on the no-sugar coffee wild side.

Each Pheo coffee type is branded in a unique style that highlights an important moment in medicinal history, along with paying tribute to prominent personalities. 


Pheo coffee comes in all shapes, sizes, and coffee-making habits. You can choose from whole bean, French press grind, pour-over grind, drip coffee maker grind, and cold brew grind. Best part? Beans delivered to you are completely fresh!

Delivering freshly roasted coffee is an integral part of the business as Istrail himself believes that coffee beans go bad, just like any other preservative-free item would. BusinessInsider confirms that coffee beans lose the strength of chemical reactions if they’re exposed to air for too long. Pheo coffee is roasted up to two times per week and shipped within 1-2 days after order. Yay for high-quality beans!

So what’s the story behind the name Pheo? 

Dr. Larry Istrail met a patient who was suffering from rare tumor symptoms that could be connected to drinking too much coffee. The condition’s name was pheochromocytoma. His own coffee-drinking habits, along with meeting the patient mentioned, gave him inspiration for launching his very own online-only coffee company called Pheo. 

Washington Post states that 

“Pheo Coffee’s plan is to capture enough of the 400 million cups consumed in the United States every day to create a sustainable pipeline of happy coffee drinkers funding health care abroad.” 

Helping the underprivileged

Not only does Istrail stand behind the ethics of delivering freshly roasted coffee, but he also makes sure some of the profits from each purchase funds medical care in the developing world. The company is partnered with Watsi, a non-profit technology company on a mission to bring healthcare to everyone, especially those that need it the most. All Watsi’s donations go directly into medical care. 

Pheo also offers exclusive merchandise, including coffee-themed mugs, shirts, and other items any coffeeholic would appreciate. Whether you purchase coffee or merchandise, the company sends you a photo of a person who’s directly impacted by your purchase. Your coffee helps those in need of medical care, including complicated surgeries. Some of these individuals can also be seen on Pheo’s official website.

Pheo coffee is a perfect gift

It truly is a gift that keeps on giving. You can enjoy your coffee guilt-free, knowing you are making a difference in the lives of those far less privileged around the world. It’s a win-win for everyone! 

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